It also focused on the decision about choice of stores for specific purchase incident, since each purchase occasion might actually be a different decision. However the customers observed an exponential growth after because of the awareness and convenience of these Department Stores.
Regardless of the pace of economic recovery, retailers continue to have a tremendous opportunity to convert shoppers to private label for the long term.
Although in Pakistan retail business is not providing employment at a large scale directly, but indirectly it is contributing in the employment growth.
Currently there is a new trend and large investment has been made in super stores by few multinational companies i. Jones T. In case of trolleys used, there is not enough space to move around the departmental stores on holidays or in peak hours. The store should have an ample space for car parking.
Major reason attributed to this rise was the awareness and convenience felt by the customers by making purchases from Department Stores. Yet there are some aspects as noted in guideline section where the departmental stores in Pakistan need to focus more in order to increase market share: 1.
By applying statistical tools on data acquired through questionnaire it is observed that each 4th person who belongs to urban cities like to get shopping from Department Store. Many offer additional services, including gift wrapping, alterations. Secondary Research:External secondary data has been generated to obtain volume of sales regarding Department Stores.
Value of nearness to store is 3. Apart from details regarding their choice of Department Stores, their frequency of visits and their spending patterns will also be mapped.