Sales promotion activity research paper

The five main aspects of a promotional mix are; advertising, personal selling, sales promotion, public relation and direct marketing.

research paper on sales promotion strategies

Other purpose of this work is to examine the results of different sales promotion tools on consumer buying behavior. This attribute is as a result of its visibility and pervasiveness in all the other marketing communication elements.

With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets.

Sales Promotion: Sales promotions are short-term incentives to encourage the purchase or sale of a product.

Sales promotion activity research paper

Such efforts are usually geared towards stimulating product interest, trial, or purchase. The purpose is to increase awareness and to encourage trial. Fast sale promotion, can be see that some buyer are alone and they want to help the shopkeeper. It has not included the impact of promotional activities on company sales. Indeed websites are premium vehicle in the public relations industry to communicate particular points of view to relevant publics. It is much more effective than when the target group is very large and difficult to define. The five main aspects of a promotional mix are; advertising, personal selling, sales promotion, public relation and direct marketing. Sponsorship: Since traditional media have become more expensive, sponsorship is viewed by marketers as a cost-effective alternative. General awareness and interest are generated in media trade by advertisement.

Agencies made commission from booking media Television, cinema, radio, press, out-of-home and magazines. This strategic approach allows brands to engage with a customer at multiple points for example, the customer will see the television commercial, hear the radio advert and be handed a flyer on the street corner.

No differentiation is made between the type of traffic or application carried by these services. Mobile services account for roughly 40 per cent of this, while mobile subscribers worldwide currently outnumber the use of fixed telephone lines by more than two to one.

Indeed websites are premium vehicle in the public relations industry to communicate particular points of view to relevant publics.

Promotional activities pdf

In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors. Online Promotions: Online promotions will include many of the promotions mix elements which we considered above. A company, for instance, must convince customers that the product can meet their needs. But In this study, we will discuss the impact of buy one get one free, price discounts, coupons and physical surroundings on the consumer buying behavior. Different kinds of promotions tactics are used by the sellers to attract the customer and increase their sales. Unlike the other tools of the communication mix, personal selling permits a direct interaction between buyer and seller. Promotion is the persuasive communication with the customers. In short, anything different or eye catching may do the trick. At the other end of the process, the push strategy encourages the stimulation of the distribution of the products. By this information, the marketer and retailers can plan best of their resources for getting good results of their sales. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Chapter 1: Introduction This chapter includes the background of study, statement of problem, objectives of the study, significance of the study and limitations of the study. Promotion includes all the activities the company undertakes to communicate and promote its products to the target market Kotler, Principles of marketing.

Motivates RouteDrivers to promote and merchandise the Sweepstakes by selling it in, placing Point-of-Sales materials, andinvolving retailers through separate retailer and driver sweepstakes; d. Boone, et.

sales promotion research

Figure 1. They offer the opportunity for companies to meet with both the trade and the consumer.

effectiveness of sales promotion pdf
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Assessment the impact of Sales promotion tools on increasing Consumer…