Swot analysis of zambia breweries plc

zambia breweries pdf

Please feel free to further update it if need be. Substitutes: NB Plc is very much in control of substitutes products because its products dominate the market. Buyers: The buyers in this industry are consumers of alcoholic and non-alcoholic drinks in Nigeria and they can buy the products of the major suppliers that is Nigerian Breweries Plc and Guinness Plc.

Blogging: To connect with people online, PR professionals employ different types of digital press releases and newsletters but they also adopt a various other tools like blogging and currently, micro blogging. Coors owns and is partners in operating the nations largest aluminum-can manufacturing plants, and Coors malts their own barley.

NB Plc would 10 concentrate on shows. Miller Brewing Company could also increase its sales revenue by pushing its top selling brands into Europe and other parts of the world.

If a larger of consumers of lager beer decides to go for soft drinks in a particular location due change in religion ,it will affect NB Plc sales. The strengths and opportunities of the company should be used to neutralise the weaknesses and to develop a competitive strategy against the threats that are identified as facing the organisation.

Swot analysis of zambia breweries plc

Press release is viewed as one of the most effective and the oldest PR tools. Kotler opines that the four major variables used in segmenting a market are geographic, demographic, psychographic and behavioral variables. Market analysis and advertising are tools mainly used. This next article was last updated in December but not all parts of the article may be up to date. It also involves using top management and board members to attract business to an organization. The target markets are therefore the consumers of Alcoholic and non-alcoholic drinks in all parts of Nigeria and beyond. The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors — those exposed to social, political, economic, legal, etc. Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider.
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